Comprising of 9 luxury retail villages in Europe and 2 in China, Value Retail is a highly successful forward- thinking company.
As Head of Digital Development my role entails managing all projects in / out of the development team, engaging at board level to understand the business strategy and working with various teams (Creative, Business Systems, IT, CRM) to deliver a successful online experience for all our village guests. The role combines both my marketing management knowledge and technical skills in order to build, deliver and maintain all online digital websites / systems & apps (multi-lingual) for Value Retail PLC whilst continuing to foster digital innovation at group level. My role also includes the management of an in-house development team, agency based projects across multinational regions fostering rapport with management, vendors, peers, clients and technical specialists.
The Bank of New York Mellon (BNY Mellon) is a global investment company operating in 35 countries and more than 100 markets with a portfolio of $27.6 trillion in assets under custody and/or administration.
As part of BNY Mellon Asset Management (BNY MAM) group my role involved working with middle/senior management to gather requirements and produce wireframes/prototypes to understand and scope projects. Projects were then developed using the corporate wide content management system (cms) Interwoven Teamsite and supporting tools, infrastructure and systems. Projects included bespoke cms rollouts, online client portfolios, sales & marketing websites, extranets, intranets and multi-national websites including http://www.bnymellonam.com, http://www.newton.co.uk, http://www.mcm.com , http://www.thebostoncompany.com
Key Business Analysis Techniques:
Requirements Gathering, Process Modeling, Prototyping, Wire-framing, Interviewing, Activity Sampling, Training Programme Documentation, Document Analysis, Change Management Control, Service Level Agreements, Triage Documentation
Key Development Tools/ Techniques/ Systems:
Marcus Evans is one of the world's leading providers and promoters of global summits strategic conferences, business-to-business congresses operating in over 59 locations around the world. My role included the design & implementation of all Marcus Evans websites, portals and microsites. Furthermore I took the lead on all SEO strategy for Marcus Evans and helped to define the customer email engagement strategy.
The role also involved traveling to many of the summits, exhibitions and conferences around Europe. This in turn allowed me to experience the full customer lifecycle from sign up, customer engagement, event planning and offline participation at the global events.
Including Advanced Dip Marketing Management) CIM accredited.
Topics covered included: Marketing, Online Marketing, e-Commerce Marketing & Customer Experience, Branding, Understanding Marketing Insights, Customer Experience, and Globalisation. Managed a consultancy project for Microsoft (UK), Reading. Responsibilities included assessing Microsoft’s readiness to enter their ‘Go To Markets’ (GTM) within IT Services, analysing Microsoft’s position within IT services, competitor analysis and calculating potential strategic advantages using Gartner & MS library reports. Delivered a report and presented findings to a selection of Microsoft’s business unit managers. (March 2004 – July 2004).
Business Analysis & Design, Developing for the Internet, Project Management for IT PRINCE2 methodology applied to different business/software development scenarios.