Head of Digital Development with 10 years experience ranging from Developer, Business Analyst / Information Architect through to Development Manager.

Proven track record of delivering strategic, robust and complex projects in both the banking and retail sectors.

Notable achievements to date include helping to increase website traffic/engagement from 17 million visits per year to over 22 million visits per year and increasing app downloads from 100,000 to over 150,000 during a 18 month period for a luxury retail company.

Combining a forward-thinking approach with a strong technical background ensures projects are delivered both on time and on budget. Experienced at being the voice of Digital at C-Level meetings, capturing the right message/requirements for maximum impact.

The combination of marketing & business knowledge along with a strong technical background enhances collaboration, global-wide solutions and strategic thought in each discipline.


Head of Digital Development

Value Retail PLC (2010 - 2014)

Comprising of 9 luxury retail villages in Europe and 2 in China, Value Retail is a highly successful forward- thinking company.

As Head of Digital Development my role entails managing all projects in / out of the development team, engaging at board level to understand the business strategy and working with various teams (Creative, Business Systems, IT, CRM) to deliver a successful online experience for all our village guests. The role combines both my marketing management knowledge and technical skills in order to build, deliver and maintain all online digital websites / systems & apps (multi-lingual) for Value Retail PLC whilst continuing to foster digital innovation at group level. My role also includes the management of an in-house development team, agency based projects across multinational regions fostering rapport with management, vendors, peers, clients and technical specialists.

Key Software/Systems/Techniques:
Alfresco (WCM), Magnolia CMS, SOLR, Freemarker, xhtml, css, bootstrap 3, semantic UI, javascript, jquery, AJAX, responsive layout websites, App development (Titanium Appcelerator), Salesforce.com, Salesforce Marketing Cloud (Buddy Media & Radian6), Exact Target, Responsys, Java, Jira, Merlin, Selenium, Facebook API, Twitter API, 3rd party supplier API integration, SEO strategy, Azure RP, Google Analytics, App Annie, bespoke e-commerce solutions.

Web Developer/Business Analyst

Bank of New York Mellon (2005-2010)

The Bank of New York Mellon (BNY Mellon) is a global investment company operating in 35 countries and more than 100 markets with a portfolio of $27.6 trillion in assets under custody and/or administration.

As part of BNY Mellon Asset Management (BNY MAM) group my role involved working with middle/senior management to gather requirements and produce wireframes/prototypes to understand and scope projects. Projects were then developed using the corporate wide content management system (cms) Interwoven Teamsite and supporting tools, infrastructure and systems. Projects included bespoke cms rollouts, online client portfolios, sales & marketing websites, extranets, intranets and multi-national websites including http://www.bnymellonam.com, http://www.newton.co.uk, http://www.mcm.com , http://www.thebostoncompany.com

Key Business Analysis Techniques:
Requirements Gathering, Process Modeling, Prototyping, Wire-framing, Interviewing, Activity Sampling, Training Programme Documentation, Document Analysis, Change Management Control, Service Level Agreements, Triage Documentation

Key Development Tools/ Techniques/ Systems:
Interwoven Teamsite/ OpenDeploy, FormsPubisher (DCT/DCR), FormAPI, Presentation Templates, xhtml, xml, css, javascript, jquery, AJAX, JSON, asp, Photoshop, Mantis Tracking Tool.

Web Developer

Marcus Evans (2004-2005)

Marcus Evans is one of the world's leading providers and promoters of global summits strategic conferences, business-to-business congresses operating in over 59 locations around the world. My role included the design & implementation of all Marcus Evans websites, portals and microsites. Furthermore I took the lead on all SEO strategy for Marcus Evans and helped to define the customer email engagement strategy.

The role also involved traveling to many of the summits, exhibitions and conferences around Europe. This in turn allowed me to experience the full customer lifecycle from sign up, customer engagement, event planning and offline participation at the global events.

Key Software/Systems/Techniques:xhtml, xml, css, javascript, jquery, asp, IIS, Dreamweaver, Adobe Photoshop, SEO strategy, Website performance analysis. Example sites include www.marcusevans.com and www.thgworldwide.com


Solent University, Southampton

MA Marketing Management


Including Advanced Dip Marketing Management) CIM accredited.

Topics covered included: Marketing, Online Marketing, e-Commerce Marketing & Customer Experience, Branding, Understanding Marketing Insights, Customer Experience, and Globalisation. Managed a consultancy project for Microsoft (UK), Reading. Responsibilities included assessing Microsoft’s readiness to enter their ‘Go To Markets’ (GTM) within IT Services, analysing Microsoft’s position within IT services, competitor analysis and calculating potential strategic advantages using Gartner & MS library reports. Delivered a report and presented findings to a selection of Microsoft’s business unit managers. (March 2004 – July 2004).

Solent University, Southampton

BSc (Hons) Computer Studies (2:1)


Business Analysis & Design, Developing for the Internet, Project Management for IT PRINCE2 methodology applied to different business/software development scenarios.

Licences, Certificates & Interests

Driving Licence, PTR Qualified Tennis Coach, Power Boat (Level 2), PADI Diver (Open Water)

After playing football at a high level for a number of years, I now keep fit by attending the gym on a daily basis. I also like to scuba dive and enjoy power boating whilst on holiday.